Genelec

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Genelec has exported speakers from their beginning, and has increased exports over the years. In 1980, they exported 20% of production, in 1984 80%, and on the 1990s exports peaked at 95% but have settled to around 90% in the 2000s. The first export countries were Italy, the Nordic countries, Federal Republic of Germany, the Netherlands, Austria, and Great Britain. Cooperation with Otaritec Corp. in Japan began in 1986. In 1993, Genelec had distributors in 45 countries, and now has sales in more than 70 countries.

As the export trade has grown, the degree of domestic added value of the products has remained around 80%. The 77th AES convention in Hamburg in 1985 was a turning point for Genelec. They introduced the 1022A and displayed a whole family of speakers: Biamp 1019A mini monitor, broadcasting monitors S30 and 1022A, and music monitors 1024B and 1025A. By 1985, Genelec produced 12 models. They also made sound reinforcement and passive Hi-Fi speakers for the domestic market. The passive Biway 1050A and Triway 1051A were in production in 1980–1982 and production of the small 1049A began in 1988. They have long since discontinued production of passive hi-fi speakers.

In the 1990s, Genelec was increasingly known as a manufacturer of active monitoring speakers. They designed new products, notably the large control Room Monitors 1035A, 1034A and 1033A between 1988 and 1990. In 1991 Genelec designed the 1031A, which was inducted into the TECnology Hall of Fame in 2014. Genelec followed the 1031A with the 1030A, 1032A, 1029A, 1037A, and 1038A, and subwoofers 1091A, 1092A and 1094A.

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